If you’re like most medical affairs organizations, your field-based staff (medical science liaisons or MSLs) have been collecting medical insights for years now, if not a decade. It most likely started as an informal process and insights may have been gathered simply via e-mail. The situation has dramatically changed over the past couple years. Collecting medical insights has become a primary focus for many pharmaceutical and biotech companies, and effectively analyzing these collected insights has become a major challenge. This article will focus on how to better collect insights, and in a subsequent post we’ll explore how to better analyze those insights. The first step to better analyzing insights is to more effectively and efficiently collect them in the first place.
Based on more than 17 years of experience in helping our clients collect meaningful insights, we’ve identified six key components to collecting better insights:(more…)